National Media Coverage

 

“This ad is going up in Wisconsin. It is quite something. Watch it.” – Rachel Maddow

In  Governor Tony Evers re-election campaign, we needed to define our opponent Tim Michels’ position on abortion. In October, a decades-old audio interview of Michels surfaced where he stated that the state government should mandate rape victims deliver the baby – even if they are as young as 12 years old. The objective of this ad is to show voters exactly what that would mean; show voters what 12 year old girls look like; show voters the innocence of a 12-year old girl (jumping rope); and force them to think about that position in relation to their vote on Election Day. This ad did a miraculous job of both persuading voters we needed to win and motivating the base to go vote.

It was a critical communication in the closing weeks to Evers’ victory One Wisconsin reporter summed up the headwinds we faced in Wisconsin in re-electing Governor Tony Evers stating, ” The governor didn’t just win reelection, he defied history. The first candidate in 32 years to win the governor’s office when his party was in power in the White House. The first Dem to do that in 60 years. The first Dem to ever win a governor’s race while his party’s nominee lost the U.S. Senate campaign.”

Read more about Evers’ stunning 2022 re-election victory here – and watch the “12” ad in full frame.    

 

 

 

2025 Wisconsin Supreme Court Race – “Knee Pad Brad” Coverage

America learned in the spring of 2025 that even the world’s richest man has limits and Wisconsin is not for sale. In the closing weeks of the Supreme Court campaign, we were tasked with creating an ad that would cut through the clutter and grab the interest of the uninterested.

Enter… “Knee Pad Brad.”

A spot that combined a new nickname with leaked audio of our opponent proclaiming to donors that he needed to wear knee pads while he begged for money.  The ad was discussed on MSNBC, CNN, the New York Times, and it set the Twittersphere ablaze. Axios’ Senior Politics Reporter Marc Caputo tweeted, “Democrats want their party to fight harder and meaner. ‘Knee Pad Brad’ fits the bill.”

Watch the full “Knee Pad Brad” spot below: