We’re a political communications and strategy firm that specializes in winning tough campaigns & public affairs battles.
High Impact Advertising
53-Time Pollie Winners
"The Oscars of Political Advertising"
Winners of More AAPC Pollie Awards than any other firm in America (Democrat or Republican) in 2024 and 2022.
Advanced Voter Targeting
We have won awards for the "best targeting" for our advertising - utilizing the latest in Artificial Intelligence optimization.
Creative Production
We write, produce, direct, and edit all your ads on TV, digital, and radio. We will never farm out your creative work like other firms. You hire us, you get us.
Strategic Narrative Development
The best campaigns tell stories that stick with voters. Building a strategic narrative is essential to defining yourself and your opponent.
Thought Partners
We are hired to help you win. Throughout the course of a campaign we are always by your side on decisions big and small.
Media Planning
We are a screen-agnostic media firm: Digital, TV, Social, Streaming, Radio, Text, or anything in between.
In the News
“A splashy ad campaign”
POLITICO
“Tugs at the heartstrings”
AdWeek
“One of the most memorable campaign ads of the midterm cycle”
ABC News
“This ad is quite something. Watch it”
Rachel Maddow, MSNBC
“High production values”
New Orleans Times-Picayune
“local campaign ad is dominating national headlines”
KOB4 Albuquerque
Insights
Unlocking Emotion: The Power of Tony Schwartz’s “Responsive Chord” Theory
In the ever-evolving landscape of political advertising, understanding the emotional connection between a candidate and the voter is crucial. One of the most important advertising theories in this realm is Tony Schwartz’s “Responsive Chord.”
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The Art of Persuasion: Crafting Strategic Campaign Narratives
Successful campaigns weave compelling narratives for their candidate or cause that echo timeless storytelling traditions. A strong narrative not only sticks in voters’ minds but also shapes how voters interpret all incoming new information.
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Anatomy of an Ad: “Speedo”
In this post we breakdown the “Speedo” 30-second ad from our San Francisco campaign to defeat Aaron Peskin. while political ads were once heralded for taking down opponents with a chainsaw, sometimes humor can be more persuasive. There’s nothing more powerful than getting voters to laugh at your opponent.
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From Insight to Action: Strategies for Effective Targeting & A.I. Optimization
Today’s technology allows campaigns to target voters in ways that seemed unimaginable even five years ago. One of the biggest developments in campaign targeting is the use of A.I. to drive a campaign’s digital/social analytics, optimization, and voter audience identification.
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The Incredible Shrinking Attention Span
In the fast-paced world of advertising, one thing has become increasingly clear: the American attention span is shrinking. Much like the dog from the classic Disney movie, “UP,” voters are in a constant state of “Squirrel!”
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In the trenches with Robbie Dodson: 5 Questions, 5 Answers.
My best highlights have been helping really amazing people get elected. Mike Duggan’s write-in election for Mayor of Detroit – after being thrown off the ballot twice – was huge. It was a very tough campaign, but watching the right person get elected and watch him turn around Detroit, a city I have always loved, made all the hours of work worth it.
Read MoreAd Featured on Rachel Maddow
Kind Words from our Clients
“Ben Nuckels knows how to reach voters with messages and creative ads that cut through the noise. I wouldn’t have won my re-election – or my first – without his creativity and skilled advice.”
Tony EversWisconsin Governor
“If you’re in a political knife fight, you’ll want Ben Nuckels on your team. Ben doesn’t tell you what you want to hear but he tells you what you need to hear to win.”
Pat QuinnIllinois Governor
“I tell everyone that asks that Ben Nuckels is the best in the business at what he does. I knew that to flip the court we needed not just good media, but great media and great media strategy. That’s what Ben brought to my team and we couldn’t have won without him.”
Janet ProtasiewiczJustice of Wisconsin Supreme Court
“To win my campaigns I needed someone who could produce creative ads while being very innovative and strategic with media buying. That’s Ben Nuckels and that’s why he’s such a critical member of my team.”
Maggie Toulouse OliverNew Mexico Secretary of State
“The stakes could not have been higher on my reelection campaign. Ben was an invaluable member of my team. His ads were great and he was always ready to pitch in and do anything he could to help us win.”
Dana NesselMichigan Attorney General
“Ben Nuckels’ messaging and strategic placement allowed us to convey a better, clearer message to more voters across the state and win our primary and general elections by huge margins, despite initially being outspent. My victories were due, in large part, to Ben and his dedicated team and their incredible work.”
Raúl TorrezNew Mexico Attorney General
“I’ve been in the fox hole with Ben Nuckels on dozens of campaigns and know that there’s no one better than him when it comes to media strategy and delivering persuasive messages to hard-to-reach working class voters and union members.”
Russ BreckenridgeUnited Association of Plumbers & Pipefitters
“Ben Nuckels is one of the best in the business in understanding the nexus where message meets targeting and data.”
Brooke AndersonUBER
“When my campaign needs a trusted political pro and a brilliant storyteller, I call Ben Nuckels. Cycle after cycle Ben has always been there for me and he always delivers.”
Betty McCollumCongresswoman (MN-4)
“When it came to my tough, outsider campaign for Portland Mayor, Ben Nuckels set it up and brought it home. From the first public introduction to the final ad, Ben rolled out a winning strategy that put us head and shoulder above better funded, better connected competitors.”
Keith WilsonPortland Mayor