Radio has evolved.
Radio has undergone a remarkable evolution since its inception, transitioning from a simple medium for news and music to a dynamic platform that embraces technology and innovation. Today, the rise of streaming audio and podcasts has transformed how we consume audio content, blending traditional radio elements with on-demand convenience.
Platforms like Spotify and Apple Podcasts have democratized content creation, empowering voices from all backgrounds to share their stories and insights. This new landscape encourages interaction and personalization, allowing listeners to curate their own experiences.
Writing for traditional or digital radio can be more difficult than writing for video. One must paint a picture with words and hold the listener’s attention. The best radio ads often act as a “conversation” with the listener – striking a responsive chord. Have a listen below to some of our audio-only work:
Airbnb, “Seattle Hosts” – spot utilizes an innovative “story capture” methodology.
Chuy Garcia for Congress, “Save Lives”
San Francisco’s YES on Prop E, “Typewriter”
Tony Evers for Wisconsin Governor, “Beep Beep”
Colorado – No on 2A, “Fido and Lassie”
Uber, “Listen to Chicago”
Janet Protasiewicz for Supreme Court, “Whoah Cowboy”
WCV, “Thirsty?”
Airbnb Hawaii “The Truth” – spot utilizes an innovative mnemonic editing technique developed by the great Tony Schwartz.
Democratic Party of Wisconsin, “Bicycle”