In the ever-evolving landscape of political advertising, understanding the emotional connection between a candidate and the voter is crucial. One of the most important advertising theories in this realm is Tony Schwartz’s “Responsive Chord.”
Successful campaigns weave compelling narratives for their candidate or cause that echo timeless storytelling traditions. A strong narrative not only sticks in voters’ minds but also shapes how voters interpret all incoming new information.
In this post we breakdown the “Speedo” 30-second ad from our San Francisco campaign to defeat Aaron Peskin. while political ads were once heralded for taking down opponents with a chainsaw, sometimes humor can be more persuasive. There’s nothing more powerful than getting voters to laugh at your opponent.
My best highlights have been helping really amazing people get elected. Mike Duggan’s write-in election for Mayor of Detroit – after being thrown off the ballot twice – was huge. It was a very tough campaign, but watching the right person get elected and watch him turn around Detroit, a city I have always loved, made all the hours of work worth it.
In the fast-paced world of advertising, one thing has become increasingly clear: the American attention span is shrinking. Much like the dog from the classic Disney movie, “UP,” voters are in a constant state of “Squirrel!”
Today’s technology allows campaigns to target voters in ways that seemed unimaginable even five years ago. One of the biggest developments in campaign targeting is the use of A.I. to drive a campaign’s digital/social analytics, optimization, and voter audience identification.