Joe Biden for President (IE)

 

Helping to elect America’s President

In 2020 we were hired by the United Association to help elect Joe Biden in three battleground states: Pennsylvania (above), Wisconsin, and Michigan.

Our task was to produce advertising that helped Biden hold the margins with women who did not attend college while, at the same time, give leaning Republican voters (who might not like Trump) permission to vote for Biden. 

In-depth polling and research revealed these critical voters were sick of Trump’s tweeting and lying and they just “wanted their life back.”  Overall, voters agreed with this critical assessment that America was not better off than it was four years prior.  And, voters found former Republican voters and nurses as credible messengers. 

We knew that Biden didn’t need to win women without a college degree, but he needed to stop Trump from winning them in large numbers and running up the margins.  

Exit polling showed that we were successful in helping Biden in PA, WI, and Michigan. Here’s a look at a few of the ads we produced during the cycle. 

 

Wisconsin, “Tammy”

 

Michigan, “Janette”